My Friend John 
Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. How can my company become great? " " ~ Web Metrics: "What is a KPI? How do I choose well?
Occam's Razor
MARCH 10, 2015
" My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " And, 15 years later I get to go back to my first job title after graduating from MBA school. " That was a half-cheeky reply. Business analysis. No digital. No offline. No just this or that silo.
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